Ohio Jewish Chronicle, 1988-04-07, page 01
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lj[\// Serving Columbus and Central Ohio Jewish Community lor Over 60 Years \jFv\ VOL.66 NO. 14 APRIL 7,1988-NISAN 20 Devoted to American and Jewish Ideals, LIBRARY, 1982 VELMA AVE . CQL.S. 0, 43211 OHIO HISTORICAL--SOC^^rTY^ EXCH Mewspaper Ads Become Battlefield For Costly War Of Words On Mideast Pictured above at a recent meeting are members of the Agudas Achim Salute to Israel Planning Committee: (Seated, 1. to r.) Harvey Solomon, Shaaron Kirschenbaum, Michael Moss, Sarita Moss, (standing) Rabbi Hillel Fox, Peggy Ginsburg, Alan Levenson, Minna Shifman and Stanley Sacks. AgudasAehim Synagogue To Join S«eIo Israel'Parcde April 17 i /Peggy Ginsburg, Youth Services Committee and Salute to Israel.'Committee chairwoman, announces that On Sunday, April 17, the Agudas Achim Synagogue, led by Rabbi Alan G. Ciner, will observe and celebrate the State of Israel's 40 years of Independence by joining with others in New York for the Salute to Israel Parade. This expression of Jewish unity was introduced to the Agudas Achim five years ago by Rabbi Ciner who arranged participation by jthe congregation. •—-'"-' * City Schedules April 19 Program Oh Holocaust Under the auspices of Mayor Dana G. Rinehart, the third annual City of ColumbUs Holocaust Memorial Program will take place on Tuesday, April 19, from noon to 1 p.m. The program, in City Council Chambers, 90 W. Broad St., will be held with the cooperation of the Community, Relations Committee of the Columbus Jewish Federation. A special component will be the recognition of, Alice Paulus who helped save Dutch Jews from the Nazis during the Holocaust, Paulus has been designated as one of "The righteous among the Nations" by Yad Vashem, . Israel's national Holocaust Memorial Museum,; There wiU also be.an address by Or-Michael Berenbaum, chairman of the Content Committee for the U.S. Holo- 7 caust Memorial Museum. Tile Community Relations Committee (CRC) serves as a forum for public affairs discussion and action for Columbus Jewry. Its work with international and domestic issues leads to activity in both the Jewish and general communities. The 24th Annual Salute to Israel Parade, a project of the American Zionist Youth Foundation, has chosen the theme: "40 and Forever." "Our goal is' to create, a parade that 'tells our story,' unfolding in chronological order, from the creation of the State to 1988, a highly organized; historical, 'pageant like' tribute to Israel in this, her 40th year," explained Gloria Kaufman, creative and educational Coordinator of the parade. "We plan to make the Upcoming parade bur most spectacular and visually beautiful event ever!" The Agudas Achim NCSY has selected the theme: "1909 ... Kibbutz Deg Ania Founded." They are preparing banners, making hand props, designing kibbutznik hats and shirts with the Israel 40 logo and writing essays for an Israel Parade Collector's Jburnal. Members of the Salute to Israel Planning Committee are: Gail Ferber, Chana Fox, Rabbi Hillel Fox, Peggy Ginsburg, Shaaron Kirschenbaum, Alan Levenson, Michael Moss, Sarita Moss, Dan plgin, Lainie Ruben, Stanley Sacks, Sheila Shapiro, Minna Shifman, Sheila Sokol, and Harvey Solomon. Prior to the Parade, the teens will experience, "Am Echad, One Nation, One People, One Destiny," through (CONTINUED ON PAGE la) n file Chronicle AtTtteCeuter Bowling Community Calendar Cfassltfeft Editorial Features .. yere And There ..... Marketplace OMtiuurteft Social News. NEW YORK (JTA) -An opinion, said Bob Freeman, grand master of the Brith Abraham fraternal organization, "will have value once in print." But someone valued Freeman's opinion even before it appeared in print—advertising salespeople at The New York Times, to be precise, who charged him $11,000 for a full-page ad appearing in an edition of the newspaper this week. Recent advocacy advertisements relating to the Middle East have ranged in style from densely written polemics to pithy slogans, and have ranged in opinion from bravos for Yitzhak Shamir to condemnation of the Israeli government he heads. But whatever their focus, the ads prompt a similar reaction from readers: "How much did that thing cost?" Because Freeman did not designate when and where he wanted the Times to place his ad, which criticizes how the media have been covering the unrest in Israel's administered territories, Freeman's rate represented a major discount. According to spokespersons at three major dailies, the going rate for a full-page ad is between $36,000 and $43,000. "Advocacy ads make up a major amount of revenue," acknowledges Bob Rawls, advocacy advertising salesman for The Washington Post, where the cost of a full- page ad can range from $34,452 to $40,920. Rawls thinks his newspaper may be the most popular venUe for such ads, since its 764,000 daily and 1.85 million Sunday readers include • all but one member of Congress (he would not say who) and most top officials of the Reagan administration. Along with the debate on gun control and legalized abortion, the Middle East inspires some of the largest numbers of ads, said Rawls. At least six pro- or anti-Israel; ads have run in the paper since the unrest began in December, he said. William Adler, a spokesman for The New York Times Company, declined to tally the number Of Middle East-related ads that have appeared there recently but' said, "It's safe to say that the ongoing situation in the Middle East provokes a lot of that kind of opinion." A full-page ad in the Times costs between $36,000 and $38,000. Circulation is 1 million on weekdays and 1.65 million on Sundays, accord ing to Adler. The individuals and organizations placing the ads say the steep prices are worth it. "The Times has the kind of audience we wanted," said Daniel Benson, who heads a committee that has placed full-page reprints of George Will's pro- Shamir columns in the last two Sunday editions of The New York Times. ■ Benson's Ad Hoc Committee for Middle East Policy Options placed the ads to coincide with Shamir's visit to the United States. The response, said the New York attorney, has been better than he expected, and has included 300 letters and $10,000 in contributions. The money will go for future ads. Nan Fink, publisher of the liberal Jewish magazine Tik- kun, said that the magazine also timed its New York Times ad to appear during the Shamir visit. Boldly headlined "Israel Must End the Occupation," the quarter-page ad included the names of close to 250 prominent American Jewish academics and celebrities, including Woody Allen, Richard Dreyfuss, Arthur Miller and Philip Roth. "We wanted to tell Shamir that not all American Jews agree with him," said Fink. "Our readership is self- selective, and an ad gets our point of view out to other people who may be stimulated by it." Some pro-Israel groups responded angrily to the advertisement, which supported a similar petition by Israeli academicians calling for self-determination for the Palestinians living in the Gaza Strip and the West Bank. But Fink said that more than half of the letters she has received supported the ad and that contributions it generated have totaled "in Jews Concerned About Jackson But Few Think He Will Win The Race the thousands" of dollars. Still, Benson and Fink's efforts are modest, compared to those of Jack Mondlak, a Jewish-Mexican industrialist whose full-page pro-Israel ads in the Times, Post and Wall Street Journal run to 5,000 words and more; Mondlak wants to place the ads in 150 major newspapers worldwide, and has set up the Jack Mondlak Defend Israel Fund, under the auspices of the Zionist Organization of America, for that pur- . pose. In a solicitation letter, Mondlak calls his fund "a battle for the minds and hearts of the world community" Major newspapers welcome the range of opinions, or at least the revenue, represented by all of these ads, but do set standards for what can and cannot be printed. Although most newspapers insist the advertiser and advertising agency assume liability for content and any^libel claims that may arise, libel laws can hold the publisher, as well as the advertiser, responsible (CONTINUED ON PAGE 1?) WASHINGTON (JTA) - The Rev. Jesse Jackson's stunning victory in the Michigan caucuses is causing increasing concern in the Jewish community, although no one exepcts him to end up as the Democratic nominee for the presidency. Jackson won 55 percent of the vote in Michigan, nearly twice as much as Massachusetts Gov. Michael Dukakis, who garnered only 28 percent of the vote. This has led to.increased media speculation that Jack- 18,19 r * * *w ...,n ... u . 2,3 ... u- .... « Passover 5748 Next Year in Jerusalem Peace, Prosperity, Health And Happiness The Ohio Jewish Chronicle son, who now has 598 delegates, only six fewer than Dukakis, could win the nomination at the Democratic. National Convention in Atlanta in August. "I don't think there is any chance of Jackson being on the ticket," said Morris Ami- tay, former executive director of the American Israel Public Affairs Committee (AIPAC) and a close observer of the political scene. Mark Siegel, a political consultant and a Jewish liaison in the Carter administration, also agreed that Jackson will not be on the ticket, although he noted that there is a "good deal of concern about the possibility" in the Jewish community. Neither analyst believes that the concern will result in Jewish Democrats taking part in a "stop Jackson" effort. "No one needs to," Amitay said, repeating his assertion that Jackson will pot be on the Democratic ticket. The latest turn of events appears to increase the importance of the New York state primary on April 19, where Jews make up nearly 25 percent to the Democratic voters. Jackson, has made a concentrated effort in this campaign to reach out to the Jewish community, where his views on Israel have aroused anxiety. (CONTINUED ON PAGE 13) A.B. Yehoshua To Kick Off 'IsraeUO1 The Israel 40 community celebration will begin on April 21 with one Israel's foremost writers, A.B. Yehoshua, as the final speaker for the Columbus Jewish Federation Israel Department's Israel Open University. The program, will begin at 8 p.m. and will provide the community with an opportunity to discuss with him, "The Israeli Writer Confronting His Society." :.-■"■.-. A sixth generation Sabra, Yehoshua is a professor of world literature at Haifa University and is the recipient of many awards for his short stories, plays, books and radio scripts (which have been translated into 12 languages). He is a past scholar-in- residence at Oxford University and guest professor in the Jewish Studies Department at Harvard University. This spring Yehoshua is guest professor at the Ollin Center in Chicago. The Israel Open University, a series of five lectures featuring Israeli speakers, is open to the community at no charge. For reservations call the Israel Department at 237-7686. . 71 '/'.vW a/*'}'- .V V.
|Title||Ohio Jewish Chronicle, 1988-04-07|
|Subject||Jews -- Ohio -- Periodicals|
|Place||Columbus (Ohio); Franklin County (Ohio)|
|Creator||Ohio Jewish Chronicle|
|Collection||Ohio Jewish Chronicle|
|Submitting Institution||Columbus Jewish Historical Society|
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