Ohio Jewish Chronicle, 1988-04-07

              lj[\// Serving Columbus and Central Ohio Jewish Community lor Over 60 Years    \jFv\
VOL.66   NO. 14
APRIL 7,1988-NISAN 20
Devoted to American
and Jewish Ideals,
LIBRARY,
1982 VELMA AVE .
CQL.S. 0,  43211
OHIO HISTORICAL--SOC^^rTY^
EXCH
Mewspaper Ads Become Battlefield
For Costly War Of Words On Mideast
Pictured above at a recent meeting are members of
the Agudas Achim Salute to Israel Planning Committee: (Seated, 1. to r.) Harvey Solomon, Shaaron
Kirschenbaum, Michael Moss, Sarita Moss, (standing)
Rabbi Hillel Fox, Peggy Ginsburg, Alan Levenson,
Minna Shifman and Stanley Sacks.
AgudasAehim Synagogue To Join
S«eIo Israel'Parcde April 17
i
/Peggy  Ginsburg,  Youth
Services Committee and Salute  to  Israel.'Committee
chairwoman, announces that
On Sunday, April 17, the Agudas Achim Synagogue, led
by Rabbi Alan G. Ciner, will
observe and celebrate the
State of Israel's 40 years of
Independence  by  joining
with others in New York for
the Salute to Israel Parade.
This expression of Jewish
unity was introduced to the
Agudas Achim five years
ago by Rabbi Ciner who arranged participation by jthe
congregation. •—-'"-' *
City Schedules
April 19 Program
Oh Holocaust
Under  the  auspices   of
Mayor Dana G. Rinehart,
the  third annual  City  of
ColumbUs  Holocaust  Memorial Program will take
place on Tuesday, April 19,
from noon to 1 p.m. The program, in City Council Chambers, 90 W. Broad St., will be
held with the cooperation of
the  Community, Relations
Committee of the Columbus
Jewish Federation.
A special component will
be the recognition of, Alice
Paulus  who  helped  save
Dutch Jews from the Nazis
during the Holocaust, Paulus
has been designated as one
of "The righteous among the
Nations" by Yad Vashem,
.    Israel's national Holocaust
Memorial Museum,; There
wiU also be.an address by
Or-Michael  Berenbaum,
chairman  of  the  Content
Committee for the U.S. Holo-
7     caust Memorial Museum.
Tile Community Relations
Committee (CRC) serves as
a forum for public affairs
discussion and action for Columbus Jewry. Its work with
international and domestic
issues leads to activity in
both the Jewish and general
communities.
The 24th Annual Salute to
Israel Parade, a project of
the American Zionist Youth
Foundation, has chosen the
theme: "40 and Forever."
"Our goal is' to create, a
parade that 'tells our story,'
unfolding  in  chronological
order, from the creation of
the State to 1988, a highly organized; historical, 'pageant
like' tribute to Israel in this,
her 40th year," explained
Gloria  Kaufman,   creative
and educational Coordinator
of the parade. "We plan to
make the Upcoming parade
bur most spectacular and
visually   beautiful  event
ever!"
The Agudas Achim NCSY
has selected the theme:
"1909 ... Kibbutz Deg Ania
Founded." They are preparing banners, making hand
props, designing kibbutznik
hats and shirts with the Israel 40 logo and writing essays for an Israel Parade
Collector's Jburnal.
Members of the Salute to
Israel Planning Committee
are: Gail Ferber, Chana
Fox, Rabbi Hillel Fox,
Peggy Ginsburg, Shaaron
Kirschenbaum, Alan Levenson, Michael Moss, Sarita
Moss, Dan plgin, Lainie
Ruben, Stanley Sacks, Sheila
Shapiro, Minna Shifman,
Sheila Sokol, and Harvey
Solomon.
Prior to the Parade, the
teens will experience, "Am
Echad, One Nation, One People, One Destiny," through
(CONTINUED ON PAGE la)
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Editorial Features ..
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Social News.
NEW YORK (JTA) -An
opinion, said Bob Freeman,
grand master of the Brith
Abraham fraternal organization, "will have value once
in print."
But someone valued Freeman's opinion even before it
appeared in print—advertising salespeople at The New
York Times, to be precise,
who charged him $11,000 for
a full-page ad appearing in
an edition of the newspaper
this week.
Recent advocacy advertisements relating to the
Middle East have ranged in
style from densely written
polemics to pithy slogans,
and have ranged in opinion
from bravos for Yitzhak Shamir to condemnation of the
Israeli government he heads.
But whatever their focus,
the ads prompt a similar reaction from readers: "How
much did that thing cost?"
Because Freeman did not
designate when and where
he wanted the Times to place
his ad, which criticizes how
the media have been covering the unrest in Israel's
administered territories,
Freeman's rate represented
a major discount.
According to spokespersons at three major dailies,
the going rate for a full-page
ad is between $36,000 and
$43,000.
"Advocacy ads make up a
major amount of revenue,"
acknowledges Bob Rawls,
advocacy advertising salesman for The Washington
Post, where the cost of a full-
page ad can range from
$34,452 to $40,920.
Rawls thinks his newspaper may be the most popular venUe for such ads, since
its 764,000 daily and 1.85 million Sunday readers include •
all but one member of Congress (he would not say who)
and most top officials of the
Reagan administration.
Along with the debate on
gun control and legalized
abortion, the Middle East inspires some of the largest
numbers of ads, said Rawls.
At least six pro- or anti-Israel; ads have run in the
paper since the unrest began
in December, he said.
William Adler, a spokesman for The New York
Times Company, declined to
tally the number Of Middle
East-related ads that have
appeared there recently but'
said, "It's safe to say that
the ongoing situation in the
Middle East provokes a lot of
that kind of opinion."
A full-page ad in the Times
costs between $36,000 and
$38,000. Circulation is 1 million on weekdays and 1.65
million on Sundays, accord
ing to Adler.
The   individuals   and
organizations  placing  the
ads say the steep prices are
worth it. "The Times has the
kind  of  audience  we
wanted," said Daniel Benson, who heads a committee
that has placed full-page reprints of George Will's pro-
Shamir columns in the last
two Sunday editions of The
New York Times.
■   Benson's Ad Hoc Committee for Middle East Policy
Options placed the ads to
coincide with Shamir's visit
to the United States. The
response, said the New York
attorney, has been better
than he expected, and has included 300 letters and $10,000
in contributions. The money
will go for future ads.
Nan Fink, publisher of the
liberal Jewish magazine Tik-
kun, said that the magazine
also timed its New York
Times ad to appear during
the  Shamir  visit.   Boldly
headlined "Israel Must End
the Occupation," the quarter-page ad included the
names of close to 250 prominent American Jewish academics and celebrities,
including Woody Allen, Richard Dreyfuss, Arthur Miller
and Philip Roth.
"We wanted to tell Shamir
that not all American Jews
agree with him," said Fink.
"Our readership is self-
selective, and an ad gets our
point of view out to other
people who may be stimulated by it."
Some pro-Israel groups responded  angrily  to  the
advertisement, which supported a similar petition by
Israeli academicians calling
for  self-determination  for
the Palestinians living in the
Gaza Strip and the West
Bank. But Fink said that
more than half of the letters
she has received supported
the ad and that contributions
it generated have totaled "in
Jews Concerned About Jackson
But Few Think He Will Win The Race
the thousands" of dollars.
Still, Benson and Fink's efforts are modest, compared
to those of Jack Mondlak, a
Jewish-Mexican  industrialist whose full-page pro-Israel ads in the Times, Post
and Wall Street Journal run
to 5,000 words and more;
Mondlak wants to place the
ads in 150 major newspapers
worldwide, and has set up
the Jack Mondlak Defend Israel Fund, under the auspices of the Zionist Organization of America, for that pur-   .
pose.
In a solicitation letter,
Mondlak calls his fund "a
battle for the minds and
hearts of the world community"
Major  newspapers  welcome the range of opinions,
or  at  least  the  revenue,
represented by all of these
ads, but do set standards for
what can and cannot be
printed.   Although  most
newspapers insist the advertiser and advertising agency
assume liability for content
and any^libel claims that
may arise, libel laws can
hold the publisher, as well as
the advertiser, responsible
(CONTINUED ON PAGE 1?)
WASHINGTON (JTA) -
The Rev. Jesse Jackson's
stunning victory in the Michigan caucuses is causing
increasing concern in the
Jewish community, although
no one exepcts him to end up
as the Democratic nominee
for the presidency.
Jackson won 55 percent of
the vote in Michigan, nearly
twice as much as Massachusetts Gov. Michael Dukakis, who garnered only 28
percent of the vote.
This has led to.increased
media speculation that Jack-
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Passover
5748
Next Year
in
Jerusalem
Peace,
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Health And
Happiness
The
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son, who now has 598 delegates, only six fewer than
Dukakis, could win the
nomination at the Democratic. National Convention in
Atlanta in August.
"I don't think there is any
chance of Jackson being on
the ticket," said Morris Ami-
tay,   former  executive
director of the American Israel Public Affairs Committee (AIPAC) and a close observer of the political scene.
Mark Siegel, a political
consultant and a Jewish liaison in the Carter administration, also agreed that Jackson will not be on the ticket,
although he noted that there
is a "good deal of concern
about the possibility" in the
Jewish community.
Neither analyst believes
that the concern will result
in Jewish Democrats taking
part in a "stop Jackson" effort. "No one needs to,"
Amitay said, repeating his
assertion that Jackson will
pot be on the Democratic
ticket.
The latest turn of events
appears to increase the importance of the New York
state primary on April 19,
where Jews make up nearly
25 percent to the Democratic
voters.
Jackson, has made a concentrated effort in this campaign to reach out to the
Jewish community, where
his views on Israel have
aroused anxiety.
(CONTINUED ON PAGE 13)
A.B. Yehoshua
To Kick Off
'IsraeUO1
The Israel 40 community
celebration will  begin  on
April 21 with one Israel's
foremost  writers,   A.B.
Yehoshua,   as  the  final
speaker for the Columbus
Jewish  Federation  Israel
Department's  Israel  Open
University.   The  program,
will begin at 8 p.m. and will
provide the community with
an opportunity to discuss
with  him,   "The   Israeli
Writer Confronting His Society."  :.-■"■.-.
A sixth generation Sabra,
Yehoshua is a professor of
world literature at Haifa
University and is the recipient of many awards for his
short stories, plays, books
and radio scripts (which
have been translated into 12
languages).
He is a past scholar-in-
residence at Oxford University and guest professor in
the Jewish Studies Department at Harvard University.
This spring Yehoshua is
guest professor at the Ollin
Center in Chicago.
The Israel Open University, a series of five lectures
featuring Israeli speakers, is
open to the community at no
charge. For reservations
call the Israel Department
at 237-7686.    .
71
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