Terextra Newsletter

              TEREX
M
TEREX
Division of General Motors • Hudson, Ohio 44236
MARCH  1975
At CONEXPO
TEREX FIELDS HUGE DISPLAY
The magnitude of the construction industry was demonstrated dramatically in February when manufacturers displayed more tools of the trade than had ever before been assembled under roof at one time. The international showcase, CONEX- PO 75, occupied more than two million square feet in two huge exhibition halls in Chicago. And TEREX-GM was there, "Developing New Stan¬ dards for the Industry."
In keeping with this show of superlatives, TEREX fielded the largest display in its history. Fourteen green machines were on view on over half an acre of display space, the largest at Mc- Cormick Place. Staged by the Construction Indus¬ try Manufacturers Association (CIIVIA), CONEX- PO also filled Chicago's mammoth International Amphitheatre.
Although official attendance figures have not been released at this writing, it is estimated that more than 140,000 users of construction equip¬ ment visited the show. Many were from overseas.
The 1975 exhibit marked the first "road show" for TEREX since the Division became a worldwide organization. TEREX worldwide was well repre¬ sented with personnel journeying from such countries as Scotland, Luxembourg, Brasil, Australia, India, and New Zealand. Overseas dealers also joined domestic dealer personnel in showing the latest TEREX units to members of the construction fraternity. For the same exposure, it would take about four years of sales calls to equal CONEXPO's six days. The show is held every six years.
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