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Tide Box Photograph
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Tide Box Photograph
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Description
Title
Tide
Box
Photograph
Subject
Daily Life
Business and Labor
Procter & Gamble Company
Cleaning
Boxes
Place
Cincinnati (Ohio)
Hamilton County (Ohio)
Description
Cincinnati-based
Procter
&
Gamble
Company
introduced
Tide
, the
first
heavy-duty
detergent
, in
1946
.
It
became
the
market
leader
by
1949
. This
8
by
10-inch
(20.32
by
25.40
cm)
image
depicts
the
front
of the
box
of
Tide
.
It
proclaims
Tide
to be the "
new
washing
miracle
" that will
produce
"
Oceans
of
Suds
" as
well
as "
cleaner
clothes
,
sparkling
dishes.
"
William
Procter
(1801-1884)
and
James
Gamble
(1803-1891)
started
the
Procter
&
Gamble
Company
in
1837
.
Procter
was a
native
of
England
who
worked
as a
candle
maker
.
Gamble
, a
soap
maker
,
originally
came
from
Ireland
. The
two
men
were
brothers-in-law
,
having
married
sisters
Olivia
and
Elizabeth
Norris
. Their
father-in-law
,
Alexander
Norris
,
persuaded
them to
go
into
business
together
selling
soap
and
candles
.
During
the
Civil
War
,
Procter
&
Gamble
was
awarded
several
contracts
to
supply
the
Union
Army
with
soap
and
candles
. The
candle
business
was
discontinued
in the
1920s
. In
1879
,
P
&
G
began
making
their
signature
product
,
Ivory
soap
. By
1890
Procter
&
Gamble
was a
multi-million
dollar
corporation
.
Creator
Procter & Gamble Company
Date of Original
1946
Source
Audiovisual material
Submitting Institution
Procter & Gamble Company Corporate Archives
Rights
For rights and reproduction requests, go to the Ohio Historical Society's Audiovisual and Graphic Reproduction Services page at
http://www.ohiohistory.org/resource/audiovis/photodup.html;
Online access is provided for research purposes only. For rights and reproduction requests or more information, go to
http://www.ohiohistory.org/images/information
Type
StillImage
File Name
Om1942_1810770_001.tif
Image Height
2689
Image Width
1882
File Size
1564.312 KB
Format
picture
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